I have some concerns about the future of this game:

1. many new features are for balens only, getting it interesting only for the most paying players
2. pvp-points, battleground and guild-battles are focusing to keep all high-lvl and high battle-rate player happy. This limits the number of happy player of about 250 of 24/7-plavers over all servers.
3. It will be worse for new player each week, since the difference to top will grew each day and without a chance to get closer ever

--> Keeping this way will lose lots of active player, lower the number of new player and will shrink to a few much-paying players. And if they feeling to get enough for their money may be also open.

But maybe this is really the target of this game...