People quit this game for a lot of reasons, but more and more it seems like the underlying cause is R2's seeming reluctance to communicate with their player base. Here are a couple examples of things that are pushing more and more people, including heavy cashers, away from the game:
1. Evolve Sylphs: This should be a good thing. New content, new sylphs, yay! But instead people across the board are angry. Why? R2 gives us no idea what the new skills are, so some people manage to track down a post on a non R2 website somewhere, but many others plug along and find out their new evolved sylph sucks. When you roll out evolved sylphs R2, you should absolutely have information about all the new abilities, as well as a write up on where you think that sylph fits in the game (Herc = massive single target dmg and we have added some interesting new abilities, for example). Making us go out and research websites in China or elsewhere is a bad customer experience.
2. Timelines: Whether light or heavy casher, people equate surprises with R2 being greedy. No communication about why Hades/Apollo weren't included in the original patch = people assume you want us to evolve the basic sylphs first and then get us for the Hades/Apollo later. If you would communicate to people even a rough timeframe on when we can expect the second set of sylphs, people could decide how to spend their money in a way that makes them want to keep playing. Instead we have people like Darkstorm (and many others) who feel like this is just R2 being greedy, and you lose more players.
3. Free players and Light cashers: Hundreds of post all over these forums about how R2 screws players who don't cash heavily. This actually isn't true. I have a heavy cash character and another that I spend about $10/month on. I get an amazing amount of free stuff every month from R2 in the form of events where all I have to do is my basic dungeons, arenas, just be online and I get free stuff. But R2 doesn't communicate with the player base, so the perception is that light cashers get nothing. You're just shooting yourself in the foot here R2.
4. Bad info on game mechanics: Amnesia rune doesn't work as described in the tooltip. Chaos rune is horribly misleading based on the tooltip. People spend lots of time/money to improve themselves in this game and then find out it's wasted because R2 doesn't know how to write a tooltip.
5. A final word - people will spend money on this game, lots of it, but not for things that we think should be free. Gouging people for inventory space is a huge customer sat issue. Making people play the roulette wheel to get the Sylph skills they want after they evolve a sylph because we can't pick and choose what to replace is a huge customer sat issue.
You may think you have a business model that's working, but whatever profit you're making now could be a hell of a lot higher if you would learn to communicate with your players...
1. Evolve Sylphs: This should be a good thing. New content, new sylphs, yay! But instead people across the board are angry. Why? R2 gives us no idea what the new skills are, so some people manage to track down a post on a non R2 website somewhere, but many others plug along and find out their new evolved sylph sucks. When you roll out evolved sylphs R2, you should absolutely have information about all the new abilities, as well as a write up on where you think that sylph fits in the game (Herc = massive single target dmg and we have added some interesting new abilities, for example). Making us go out and research websites in China or elsewhere is a bad customer experience.
2. Timelines: Whether light or heavy casher, people equate surprises with R2 being greedy. No communication about why Hades/Apollo weren't included in the original patch = people assume you want us to evolve the basic sylphs first and then get us for the Hades/Apollo later. If you would communicate to people even a rough timeframe on when we can expect the second set of sylphs, people could decide how to spend their money in a way that makes them want to keep playing. Instead we have people like Darkstorm (and many others) who feel like this is just R2 being greedy, and you lose more players.
3. Free players and Light cashers: Hundreds of post all over these forums about how R2 screws players who don't cash heavily. This actually isn't true. I have a heavy cash character and another that I spend about $10/month on. I get an amazing amount of free stuff every month from R2 in the form of events where all I have to do is my basic dungeons, arenas, just be online and I get free stuff. But R2 doesn't communicate with the player base, so the perception is that light cashers get nothing. You're just shooting yourself in the foot here R2.
4. Bad info on game mechanics: Amnesia rune doesn't work as described in the tooltip. Chaos rune is horribly misleading based on the tooltip. People spend lots of time/money to improve themselves in this game and then find out it's wasted because R2 doesn't know how to write a tooltip.
5. A final word - people will spend money on this game, lots of it, but not for things that we think should be free. Gouging people for inventory space is a huge customer sat issue. Making people play the roulette wheel to get the Sylph skills they want after they evolve a sylph because we can't pick and choose what to replace is a huge customer sat issue.
You may think you have a business model that's working, but whatever profit you're making now could be a hell of a lot higher if you would learn to communicate with your players...
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